Tuesday Trends

Need an easy makeup routine?
Here's how with our new Constellation face kit. Perfect for those rushed mornings or late nights!

Kit includes: Eclipse and Constellation Liquid Eye Shadow, Volumizing Black Mascara, Majesty Gel Eyeliner, Afternoon Delight Highlight & Contour Duo, Martini Lip Glaze.

Get the look:

Step 1: Using Eclipse Liquid Eyeshadow in Eclipse, apply as a wash from lid to brow bone.
Step 2: Next use Constellation Liquid Eyeshadow and apply directly to the eye lid as well as the lower lash line, to create a soft smokey eye. 
Step 3: Apply the Gel Eyeliner in Majesty to the upper lip. Make the line thin and as close to the lash line as possible.
Step 4: Slick on Volumizing Black Mascara generously to the top and bottom lashes. Wiggle the applicator from root to tip as you apply to get some crazy volume going.
Step 5: Highlight & Contour with Afternoon Delight using the dark shade underneath the cheekbones and the lighter shimmer shade to highlight. 
Step 6: Last but not least apply Martini Lip Glaze and rock this look from dusk till dawn!

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Makeup Monday - Coloured Eyeliner Edition

Are you stuck in a makeup rut? An easy way to update, is to change your eyeliner colour! Instead of your usual brown or black try a violet, green or navy. Keep the rest of your makeup nude or bronze to really let the liner pop!

Majesty Gel Eyeliner

Ivy Gel Eyeliner

Voyage Gel Eyeliner

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Fashion Friday - Spring Must Have Accessories

Spring is here which means no more -30 weather, longer days and best of all the spring wardrobe comes out!
We have compiled a list of great additions that you need this season!
These can all be added to your usual go to pieces that you pull out again and again every spring to add a fresh update!

The Bag!
This must have is the Chole 'Nile Bracelet' bag. This croc-effect goes hand in hand with the animal print trend we are seeing everywhere. Decorated with the label's signature gold hardware, it is scaled down to fit you essentials.


Shades For Days!
The bigger the better we always say, and yes we are talking about sunglasses!
Gucci's oversized square-frame acetate sunglasses are the perfect accessory to have in your bag. Whether you are lounging by the pool or having morning after brunch, these baby's will give you the maximum coverage you are looking for. 


The Statement!
If you are planning on investing in a piece of jewellery this spring, you had better make sure it makes a statement! These clip on 'Curubas Mágicas' are gold plated and hand woven with teal and black thread. 
The perfect statement piece!

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Spring Arrival

Spring Has Arrived at Artists Within

We are excited to launch our first of three new tropical lip kits for spring!
Whether you are going to work or hoping on a jet to the beach, you need to have this lip kit in your life now!

Peach Bellini in the perfect mix of peach, pink and nude! 
Includes: Martini Lip Glaze & Prosecco Platinum Collection Lipstick.

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What's Happening Wednesday

Last week the new online magazine called Feverish News, did a feature interview on our director and founder Tara Cowles, and we have it here!
Michelle Magnan McIvor is a Canadian journalist and she talks about everything from Beauty, Food, Style and Wellness. We invite you to take a look at her magazine here!

Now lets take a look into the life of Calgary’s own Makeup Guru,
Tara Cowles.

The director and founder of Artists Within is building a makeup empire, one step at a time

Tara Cowles knows makeup.

After studying in London, England, she spent 15 years as a makeup artist; her work included photo shoots and runways shows in London, Paris and throughout Spain. When she moved back to Calgary in 2002, the city where she’d attended elementary school before moving to Europe with her family, she had one big question: “Now what do I do?”

Tara spotted a need for high-caliber makeup artistry so she did what any entrepreneurial go-getter would do — she started her own company. In 2003, Tara launched Artists Within Makeup Academy, the only accredited makeup school in Alberta. Since then, she estimates she’s trained thousands.

Not content to stop there, Tara began developing her own makeup line about 10 years ago, called AW03 maquillage. Her affordable products and kits are now available in 15 locations — Phi Medical Aesthetics and Butter Beauty Parlour in Calgary, among other spots — and they’re available for worldwide shipping from her online shop.

Read on for Tara’s thoughts on everything from how she created success and the advice she’d share with future go-getters to how she views the always-tricky subject of work-life balance. And don’t miss the Hot List at the end, featuring the five things Tara can’t live without.

Tara’s thoughts on everything from how she created success and the advice she’d share with future go-getters to how she views the always-tricky subject of work-life balance. And don’t miss the Hot List at the end, featuring the five things Tara can’t live without.

What gave you the courage to start your own venture?

“I know, I’m not sure where that came from! (laughs) I had a young son and I wanted to spend more time with him. I actually thought starting a business would give me more time, which wasn’t the case. I just felt that Calgary really needed something like this and I had the experience to make it happen. I put everything I had on the line and thought, worst case scenario, I can move in with my dad. I started small – one program to start with – so what we have now was built up over the years. It wasn’t as intense as it seems.”

Is there one thing you attribute your success to?

“Not being afraid to try something new. I go into things head-on and know it won’t be the end of the world, if it doesn’t work out. And the success has been a slow build, which has given me time. I suppose being a perfectionist is one of my issues – or not. Having a great team of people is key, and learning how to delegate. I used to have to do everything my way, but letting other people’s feedback come in and not doing it all on my own anymore is a huge factor.”

How do you overcome failure?

“Still to this day, I have a feeling of never being sure the success is going to last. For me, that’s kind of where I live, which maybe keeps my drive going and keeps me motivated. I never take it for granted that I’m successful. There have been projects I’ve tried – whether they were too much work or weren’t the right fit – that I’ve let go of, so I’ve learned I have the three key components of the business (the school, the online school and the makeup line) and it’s easier now to delegate this or that to other people. It keeps me more focused. Before I wanted to try everything.”

What is your advice for someone has an idea for her own venture?

“Stay focused on what you believe. One of the hardest things is other people’s negativity and I’ve had a lot of that over the years. You have to stay true to yourself. I got where I am because I worked really, really hard and I still do. I stay up till 1:30 in the morning finishing work up. Stay focused and believe in yourself, and understand that it takes a lot of work. Success doesn’t come easily, ever. At least, I don’t think it does!”

As a mother, how do you strike a balance between work and family life?

“I am still trying to figure that out, honestly. As a mom, you always want to be there more. But I also know I need this side of me, too. I wouldn’t be as good a mom if I was staying at home. That’s not who I am.

My husband is supportive and he’ll stay at home and help or be home early, or whatever it is. I have a nanny, as well, who my three-year-old son loves. I try to take some mornings off, too, so we can do fun things.

Is it ever easy to juggle a family and work? No. I don’t think there are any easy answers. I don’t feel guilty for working and doing what I love, and it provides a good life for my family, which is important, too.”

What are your goals now?

“To work less and earn more! I really want to focus growing the online side of the business. It seems that’s where everything is going. I actually find I’m being a makeup artist more now. There were a few years where I really didn’t do makeup because I was so busy running the business, so it’s nice to get back to what I’m good at and what I love.”

What do you love about doing makeup?

“I love being creative. I love making a difference in somebody’s face and seeing somebody excited. I love when I do makeup for somebody and they’re blown away by how good they look and feel.”

What is your top makeup tip?

“I think the most important thing is getting your base right. You can add beautiful eyes or lips, but if your skin doesn’t look flawless, then nothing looks as good as it should. If there’s one thing that women should focus on every day, it’s doing primer, foundation, concealer and some highlighter/contour. It makes a huge difference.”

For Tara’s Hot List go to Feverish News and take a look! You don't want to miss this!

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Makeup Basics Workshop

Get Inspired, build your confidence and enhance your own style with makeup that lasts from dusk till dawn.

Do you struggle with your basic everyday makeup?
Are you  not sure what colors to use? Is highlight and contour for you?
Should you change things up as you age or as the season changes?

Many women don't know the answers to these questions but we do!
We have put together a two hour interactive workshop lead by our founder and director Tara Cowles to answer all these questions and more.
The workshop is designed for women like you who have never been professionally taught but want to know how to look put together.

Tara has also designed our makeup line AW03 m a q u i l l a g e, creating products that are easy to apply and go.
The buildable coverage due to the high pigmentation in the products, allows for a natural to dramatic look with the same product depending on the occasion. Our products are designed to last through everything from your job, your workout, baby drool, evening events, martinis and sex!

Come and join Tara March 30th from Noon - 2pm for our next workshop.
Space is limited and you don't want to miss this game changer!

We believe in beauty coming from within...we'd love you to try an amazing full body ballet inspired workout from our friends at Barre Belle!
For this month only, when you sign up for our Makeup Basics Workshop you will receive a pass for a free class at any Barre Belle location of your choice!

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91st Academy Awards

Last night the 91st Academy Awards were held at the Dolby Theatre in Los Angeles. This was the first time in Oscar history there was no host for the show. This gave artists a chance to perform live and winners to speak a bit longer then normal. Opening the show was Adam Lambert and Queen as they shock the Dolby theatre with "We Will Rock You" They then closed their opening number with "We Are the Champions," literally no one was sitting down!

No surprise the big winner of the evening was non other then Bohemian Rhapsody leading with four wins in Sound mixing, Sound editing, film editing and to top it of Rami Malek won for Actor in a leading role. Following in wins was Black Panther for Production Design and Music (original score) and Costume Design. As well as the Netflix original Roma winning for Cinematography, Directing and Foreign Language Film. The Green Book recieved two awards last night one for Writing and won the biggest award of the night for Best Picture! Lady Gaga made award season history by becoming the first person to have won an Oscar, Grammy, BAFTA and Golden Globe within a single year!

Fashion Friday

R.I.P Karl Lagerfeld

It is with deep sadness that the House of CHANEL announced the passing of Karl Lagerfeld, the Creative Director for the CHANEL Fashion House, February 19, 2019 at the age of 85.

Karl Otto Lagerfeld was born September 10th, 1933 in Hamburg Germany.

The designer, the creative director for CHANEL and Fendi, was one of the industry's most iconic figures. He was able to showcase one last collection at Couture Fashion Week in Paris but
unfortunately was not in attendance for the show.

The big question is with Lagerfeld's death, who will take over the fashion throne?
CHANEL has not indicated when or even if it will replace him. For now, his right have Virginie Viard of 30 years, director of CHANEL's Fashion Creation Studio, has been entrusted by Alain Wertheimer with the creative work for the collections, allowing the legacy of
Gabrielle Chanel and Karl Lagerfeld to live on.

The truth is Karl is simply irreplaceable.

Thank you for the memories, the inspiration and iconic style. 
You will always be a Fashion Icon and a Fashion God!

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Fashion Friday

Workout Apparel Edition

Even though we are wrapped up in layers all winter we still want to know we look and feel good!
Whether you are going to the gym, to a spin class or barre class the right outfit will
give you all the confidence in the world!
Here are our four favourite workout outfits!

Have you heard of the amazing new workout line from Kate Hudson? If not go to Fabletics and see all the cute workout outfits they carry! This one is bold and makes a statement. The high-impact bra top is paired with the PowerHold leggings. If you didn't know PowerHold is a compression fabric designed to hold you in without holding you back!

Meet me at the Barre in this Ballet inspired Chakra Bodysuit. Be able to stretch, flex and plié in this barely-there performance bodysuit featuring a strappy back. Pair with your favourite barre socks and sweat through your toughest workout while bringing out your inner prima ballerina.

We all know Lululemon is a staple when it comes to working out. We have pulled this look from their SoulCycle Collection. These amazing leggings are made from Everlux, to allow your legs to breathe and will stay dry throughout your workout, paired with the Ride & Reflect Bra. This high coverage bra has a four-way stretch, and is made not to shrink. The perfect outfit for your sweaty cycle sessions!

Are you ready to experience a runners high? Sprint into fitness with these Train Time Shorts. They are versatile with a reinforced waistband that lies flat and won't dig into your waist paired with this racer back metallic tank top. Remember a good laugh and a long run are the two best cures for anything!


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What's Happening Wednesday

Valentine’s Day

This Valentine's day let us play cupid!
Whether this special day is about self love or you are picking up a treat for the special lady in your life we've got you covered! 
Not sure what she will like? Not sure what colors suit best? Not sure what formula is the best for you?
We have created the perfect AW03 maquillage beauty gift sets to take away the guess work. From natural to punches of color we have it all!
If you can't decide, why not pick up an AW03 maquillage gift card that can be used online.
Make this a day she or you will never forget!

Do you have a makeup lover in your life but are not sure what they will like? Well an AW03 maquillage gift card is the best gift ever!

Crazy about Martini’s! We adore our new ‘Martini’ Platinum Lip Glaze collection! The most beautiful shades of sheer colour from your perfect nude to pops of colour. The only collection you will need we guarantee!

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The 61st Grammy Awards

Last night the Staples Centre in Los Angeles hosted Music’s Biggest Night, The 61st annual Grammy Awards. The show started off with a bang as Camila Cabello opened the show with her hit song “Havana” She was then joined on stage by non other then Ricky Martin as they danced and sang together to “Pégate!” Singer-songwriter Alicia Keys hosted the 3hr event and of course dawned her signature no makeup makeup look. However when she opened the show, she was not alone. Alicia had her girl squad by her side and this included non other then Lady Gaga, Jada Pinkett-Smith, Jennifer Lopez and a very special appearance from Michelle Obama. All five women gave powerful speeches as to why women belong in music and what influences the live of women!

Later on in the show Alicia showed us just how talented of an artist she really is….as if we didn’t know already! She had the stage set as her own “Club Keys” and performed clips of songs in a jazz soulful version, but to top it off she was, playing on two pianos!!! Through out the night awards were handed out and songs were sang but it was a women dominated show by far. Album of the Year was given to Country singer Kacey Musgraves she also won 3 others, Cardi B won best rap album, Lady Gaga won 3 Grammys. I think my favourite part of the night was the Motown tribute with Jennifer Lopez, Smokey Robinson and Ne Yo. As well as the performance from Janelle Monáe, she performed her single “Make Me Feel”

Whats Happening Wednesday

'Our Online Master Makeup Academy Babe!'
Student Spotlight - Savannah Hughes

Savannah graduated from our 'Online Master Makeup' program in 2017. Being a mom, Savannah needed a career where she could be her own boss, and also be able to express her creativity which is why she chose the online academy.

"I get to do what I love every single day!"

Since graduating from the program Savannah has followed her dreams of having her own business in her hometown.

With her experience and knowledge Savannah has been able to start her career working with clients that are looking for date night looks, working on photoshoot sets, or is booking bridal parties of 10+ clients!
 

"I am so thankful Artists Within offers such a flexible course for students who live hundreds of miles away! 
Now I have the freedom I was always looking for in my career."

We can not wait to see what the future holds for this amazingly talented
Boss Babe! Congratulations Savannah on making your dreams reality!

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Do you have dry hair?

Tuesday Tutorial - Dry Hair Edition

At his point we are all suffering the from the winter vortex, but that
doesn't mean our hair has to!
During winter our hair normally gets dry but when the temperature drops to -40, we have a whole new problem! We have put together the best tips to keep your hair hydrated and healthy this winter. 

Go from frizzy hair to beautiful locks with the
Hydrate collection by Kevin Murphy.

Step 1: Lather, rinse, repeat! Apply the Hydrate-Me.Wash to wet hair, massage through to the scalp and make sure to thoroughly rinse. Ideal for hair that is dry, or exposed to harsh dry climates. It is packed with antioxidants such as Vitamins A and C as well as Shea Butter. 


Step 2: Apply, absorb, rinse.Apply the Hydrate-Me.Masque to freshly washed hair and massage into your hair and scalp for 5 to 10 minutes allowing the benefits to absorb, before rinsing clean. The unique formula features vitamin-charged, micro-capsules the explode upon contact to deliver hydration and moisture, leaving the hair deeply conditioned from root to tip!


Step 3: Next apply the Hydrate-Me.Rinse and allow to absorb into your hair for 1 to 2 minutes, followed by a refreshing rinse. The Hydrate-Me.Rinse provides an essential moisture boost to nourish dry, parched locks and transforms the look and feel of split ends. Tour hair will be left with a nourished and healthy-looking glow. 


Step 4: Once you have dried and styled your hair as desired spray the Shimmer.Shine Spray. No rinsing required. This will add a little shimmer to your shine. Shimmer.Shine has a specially selected blend of ingredients from the Australian Rainforest. They are chosen for their ability to flourish in harsh climates by adding elasticity and able to revive hair. Packed with Vitamins C and E, Baobab, Immortelle and Bamboo its a spritz of goodness for the hair.

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Make Everyday Fashion Friday

Makeup & Styling go together like Dolce & Gabbana!
We are so excited to announce that registration for our upcoming
March Diploma programs is now open!

Sign up now for our March Diploma programs and kick start your exciting career in the beauty industry!

Don't wait! Sign up now before its to late!

Full Time Makeup Diploma 
Monday, Tuesday & Thursday from 9:30am till 4:30pm
March 6 till May 24, 2019

Full Time Hair Session Styling Diploma
Monday & Tuesday from 9:30am till 4:30pm
March 4 till April 23, 2019

Full Time Fashion Styling Diploma 
Wednesday, Thursday & Friday from 9:30am till 4:30pm
March 6 till May 24, 2019

Full Time Special FX Diploma
Wednesday, Thursday & Friday from 9:30am till 4:30pm
March 6 till May 24, 2019

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Tuesday Tutorial

It might still be winter but that doesn't mean you cant be bold! 
Purple lipstick can be intimidating. It's just so....purple, a colour that demands attention.
You can make it as bold or as subtle as you want.
We have put together a step by step tutorial for a bold lip with a flawless nude face. 

Mineral Liquid Powder Foundation . Pressed Illuminator Powder . Liquid Eyeshadow in Eclipse . Black Volumizing Mascara . Liquid to Matte Lipstick in Cosmo

Step 1. Apply the liquid mineral powder foundation over the face and neck. Apply to large areas such as the cheeks and forehead first which will prevent a large build up of product in areas that are not easy to work around, such as the nose. Work across the the face and down onto the neck until the product is blended with no streaky areas. We recommend the foundation brush for this.

Step 2. Using the pressed illuminator powder, apply to the cheekbones, brow bones as well as the bridge of the nose using the large powder brush.

Step 3. Apply a wash of colour from your eyelid up to your brow bone using the liquid eyeshadow in eclipse. 

Step 4. Using a wiggle motion when applying the volumizing mascara to create both volume and length in your lashes. 

Step 5. Finally apply the liquid to matte lipstick in Cosmo on the bottom lip first. Put your lips together and fill any spots that were missed.

Voila, beautiful soft sheeny skin with a pop of colour to take you from dusk till dawn!


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Makeup Monday - Couture Edition

As always there are some jaw dropping makeup looks on the runways during Couture Fashion Week!
We have put together a collection of these stunning makeup looks, that are our favourites that you must see from the haute couture shows!

We can not stop staring at these lashes! Legendary makeup artist Pat McGrath adorned models lashes with delicate feather extensions at the Valentino show. Glam and oh so gorgeous!

Elegant, expensive glamour was on the menu for the Givenchy runway. The models dawned perfectly polished skin which was the focus of the look, and finished with beautiful lashes.

The hottest spring 2019 makeup trend will be the bright or neon washes of colour. This look made an appearance at Alexis Mabille, where models wore stunning eye catching colours.

Another trend you will see in SS19 will be the bold black liner! This exaggerated eyeliner stole the show at Giambattista Valli, where the models wore jet black winged liner and little else in the way of makeup.


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Fashion Friday - The Best of Couture Fashion Week

From breathtaking gowns to the striking out of this world creations.
When it comes to couture there are just a few of our top favourite looks that graced this years runway. 

A show so beautiful that it moved Celine Dion and many others in attendance to tears. Not many runway collections can claim that. Pierpaolo Piccioli took 'Florals for Spring' to a new level for Valentino Couture, and is showing no signs of slowing down! This collection was all about magical, fairytale fashion, tiered gowns and intricate embroidery.

After a 16 year hiatus from the Couture world, Olivier Rousteing brought Balmain back with a vengeance, using the sexy aesthetic Balmain has become known for, but amping it up more to an aspirational look with Couture clients in mind. Feathers, tule, pearls, beading and oversized taffeta come strutting down the runway in an impressive fashion.

The latest Haute Couture collection Armani was inspired by the glamours Jazz Age, resulting in flapper hats, fringing galore and plenty of Art Deco touches. Vibrant bolts of blues, reds and purples appeared throughout the runway. This definitely put a fun spin on the always so elegant Armani. 

Viktor & Rold's playful SS19 Couture collection was inspired by the plentiful Instagram captions and slogans. All phrases were sewn onto the prettiest of dresses. A comment on the internet yes, but such a clever move to get the collection seen everywhere! 

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Online Academy

Do you want to become a professional certified makeup artist from an accredited academy
but either have a career, kids or live to far to go to school? 
We have a solution!
We have put our 'Makeup Diploma' program online which upon
successful completion will give you the accreditation of
'Professionally Certified Makeup Artist'

You do everything from the comfort of your home, set your own schedule and work when it suits you!
Our online academy is available WORLDWIDE.

Sign up . Log in . Start
It's that easy!

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Fashion Friday

Welcome back to a new year and Fashion Friday!

Just because it's officially winter doesn't mean you can't look fabulous while being bundled up!
Here are out top picks for winter coats.

Channel your inner Scandi street style with Bimba & Lola's oversized coat. This longline coat has an elegant fluidity with having a raised collar give it an extra bit of flare. A classic that is great worn casually with jeans and flats or glam it up with leather pants and high booties.

The Nutana Jacket from Moose Knuckles has you covered, whether you are going on a walk in Banff or to your local Starbucks. With it's distressed lamb body and shearling sleeves, you will be prepared for anything Jack Frost throws at you.

Step back in time to the 1950's and glam it up with Danish brand Saks Potts. This gorgeous Yvonne powder-blue wool coat features soft detachable trim around the collar and cuffs allowing you to dress it up or down. The large tortoiseshell buttons are such a great finish to this beauty! 

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